Microsoft’s integration with Roku reveals increased engagement across CTV and search

Microsoft’s integration with Roku reveals increased engagement across CTV and search

In December 2022, Microsoft announced a collaboration with Roku and has now presented an analysis of the advantages of combining connected television (CTV) with search advertising, which will enhance campaign performance. The study, published on Thursday, seeks to assist marketers in comprehending how TV streaming, native, and search ads collaborate to boost full-funnel effectiveness. Achieving … Read more

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