Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of intelligence that informs smarter, better, more timely business decisions beyond SEO. In this article, I’ll introduce you to a different … Read more
For the original iTunes version, click here. Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week, it is neat. I covered a bunch of statements on Navboost over the years from Googlers and … Read more
Apple had its big event yesterday, and during the iPhone talk, they announced Apple Visual Intelligence. Where you can take photos of anything, and it will use Apple Intelligence for local search, shopping, homework help, and more. Apple is using Google, ChatGPT and I think maybe Yelp and OpenTable with Apple Maps for these integrations. … Read more
Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native iPhone camera and is built into Apple Intelligence directly. Plus, it seems to use third-party search providers, like Google, OpenAI’s ChatGPT and Yelp for its search results – depending on … Read more
For the original iTunes version, click here. Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core … Read more
Apple held its WWDC event yesterday and while I found Craig Federighi’s helmet used for jumping out of the airplane in the Apple skydiving suit to be super entertaining, Apple ended with big news – a new Siri powered by Apple Intelligence (AI) and OpenAI’s ChatGPT. This news kicks off at the 1 hour and … Read more
Just like running a successful business requires a data-driven approach, achieving SEO success hinges on having a comprehensive view and a robust strategy. Achieving lasting organic search visibility depends on having both a technically sound website and understanding search behaviour, but managing this data in separate silos can make it difficult to see the bigger … Read more
Artificial intelligence has been around for a long time. The computer that played Pong with bar patrons in the early 1970s was artificial intelligence, for example. However, recent advancements in machine learning have changed the way we think about the term. That’s not the only thing they’ve changed. Nearly every industry has been … Read more
The age of artificial intelligence is truly here. In 2023, we saw a series of monumental developments in the world of AI—from the launch of OpenAI’s GPT-4 to Google’s rollout of AI-powered search. And after a year of such drastic technological changes, businesses of all sizes are wondering to what extent they should ride the … Read more
Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an expensive, fruitless endeavor.” Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. … Read more
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