Intelligence

OCC Considers Artificial Intelligence an Emerging Risk in Banking / Blogs / Perficient

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OCC Considers Artificial Intelligence an Emerging Risk in Banking / Blogs / Perficient

This blog was co-authored by: Ashley Simmons In conversations with financial services executives, Perficient consultants consistently delve into the application and usage of artificial intelligence (AI) within the industry. A pivotal aspect of this conversation revolves around the regulatory perspective toward AI. To help shed light on this matter, Perficient’s Financial Services Risk and Regulatory Center … Read more

What Is Market Intelligence? (Strategies & Tools for Your Business)

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What Is Market Intelligence? (Strategies & Tools for Your Business)

What Is Market Intelligence? Market intelligence refers to gathering and analyzing data about your business’s market. This data can cover competitor insights, consumer behavior, market trends, and the broader industry landscape. The core goal of gathering market intelligence is to equip businesses with insights that drive strategic decision-making.  Whether a company is launching a new … Read more

Competitive Intelligence 101: Do You Know Who Your Online Competitors Are?

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Competitive Intelligence 101: Do You Know Who Your Online Competitors Are?

Who are your online competitors? Do you know? Are you sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. Competitive intelligence is your key to answering those questions. What is a competitor? We’ve often looked at our onboarding form and seen … Read more

Einstein for Developers | Artificial Intelligence | Generative AI

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Einstein for Developers | Artificial Intelligence | Generative AI

“Einstein for Developers” refers to the set of artificial intelligence (AI) and machine learning (ML) tools and features available for developers within the Salesforce platform. Salesforce Einstein is designed to help Salesforce developers build smarter, more predictive, and more automated applications that enhance their CRM and business processes. Einstein for Developers is a generative AI … Read more

Your playbook for building trust in artificial intelligence for medical devices / Blogs / Perficient

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Your playbook for building trust in artificial intelligence for medical devices / Blogs / Perficient

A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, … Read more

Data – The Lifeblood of Artificial Intelligence / Blogs / Perficient

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Data – The Lifeblood of Artificial Intelligence / Blogs / Perficient

With all the hype around artificial intelligence (AI), AI can feel complicated, distant, or foreign. But guess what? It’s not new news and it doesn’t need to be complicated; it’s just a revolution of how we leverage data! Let’s take a quick dive into the data-driven universe of AI. For the purposes of this article, … Read more

Unleash the untapped power of email address intelligence

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Unleash the untapped power of email address intelligence

Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the potential … Read more

How to grow and retain clients with AI-powered ‘Conversation Intelligence’

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How to grow and retain clients with AI-powered ‘Conversation Intelligence’

As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. There’s no denying that AI has the potential to transform how we live, work, and play. You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of … Read more

Tackling Healthcare Staffing Shortages with Salesforce and Artificial Intelligence (AI) / Blogs / Perficient

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Tackling Healthcare Staffing Shortages with Salesforce and Artificial Intelligence (AI) / Blogs / Perficient

For the first time in US history, older adults will outnumber younger individuals by 2034. The global population is top-heavy with more than 1 in every 6 Americans falling in the 65 or older age range (AARP, 2023). As the population ages and we see a continued increase in patients with more than one chronic … Read more

What Is Content Intelligence & How Does It Work?

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What Is Content Intelligence & How Does It Work?

What Is Content Intelligence? Content intelligence refers to the use of software powered by artificial intelligence (AI) and machine learning to learn more about how your content is performing. And how you can further optimize your content to make it resonate better with your target audience. Content intelligence tells you about: Content trends The efficacy … Read more

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