We recently shared How AI Overviews Are Impacting CTR: 5 Initial Takeaways, where Nick Haigler observed that the presence of AI Overviews (AIOs) in search results correlates with a 12 percentage point decrease in Paid click-through rates (CTR). Notably, however, AIOs appeared for only 7% of the Paid Search dataset, accounting for just 2.2% of total impressions.
Merchant Center Next was unveiled in 2023 and rolled out to accounts in September 2024. It boasts a revamped version of its popular Google Merchant Center platform, designed to offer a simplified feed setup and AI-powered enhancements. However, the rollout has presented many issues for advertisers. Below are some tips & tricks to help navigate the transition effectively:
Since launching AI Overviews (AIOs) in May, these generative AI search features have been top of mind for search marketers to understand how these new features can impact organic and paid search efforts. While benefiting the users by immediately providing information that doesn’t require a click, AIOs disrupt the traditional search behavior of users.
With technology developing faster than you can blink, it’s easy to feel overwhelmed by AI’s potential. The good news? You don’t need to build a CustomGPT or automate every part of your life in order to see its benefits. Even small, everyday uses of AI can make a big difference in elevating your career, and your life.
From the C-suite down, the Seer team agrees that Artificial Intelligence is the biggest disruptor we’ll see in our industry to ****, transforming both how we search and how we work. With that, Seer needed to evolve with it and show our team there’s a future for them in this next iteration. The biggest thing our leaders were asking was how to prepare our team for these shifts, and it’s clear Seer’s not the only organization asking these questions.
In today’s fast-paced digital advertising world, staying ahead of the curve is essential for success. As technology continues to advance, artificial intelligence (AI) has become a game-changer in optimizing Google Ads campaigns. This post explores how AI-powered tools can significantly boost your campaign performance, helping you achieve better results and maximize your return on investment.
Generative AI has become the BIG thing in digital marketing. It feels like you can’t escape it, and it’s here to stay. Generative AI is influencing everything from everyday operations to more complex content creation strategies and design work. Its role in modern SEO is invaluable, offering the ability to quickly produce high-quality, relevant content that provides a unique perspective to your customers. While there are concerns about AI replacing jobs, its primary function is to create efficiencies, allowing marketers to focus on more strategic, human-centered tasks.
2024 has been the most exciting year of SEO in recent memory. I haven’t seen new opportunities and threats emerge this rapidly since the chaotic era of Penguin and Panda updates. The evolution of artificial intelligence (AI) has sown doubt and uncertainty for many. New platforms for consumer search are turning heads and raising questions. And of course, all this has occurred amidst some serious shake ups with core algorithm updates over the course of the year.
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AI continues to drive significant change in the search landscape. While Google has long been the primary focus for SEOs, new advancements and releases from competitors like Bing are changing the game. Once considered the forgotten younger sibling in the search engine family, Bing has now become a platform worth optimizing for, especially with the integration of Bing AI.
Bing has invested a lot into their tools, potentially leading to increased adoptions and usage as a primary search engine. This shift highlights Bing’s growing importance in the search landscape. Who would have guessed we’d end up here?
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