Google is testing more polls and feedback forms within its search results. We spotted a “How helpful was the result above?” and “Does this interest you?” feedback feature in the Google SGE and Google News results. Google SGE Feedback On Affiliate Results Glenn Gabe spotted Google asking for feedback within the Search Generative Experience on … Read more
In our previous article, “Transaction Accounts: Analyzing Deposit Stickiness in the Current Interest Rate Environment,” Perficient’s Financial Services Risk Management and Regulatory Capabilities Center of Excellence (CoE) explored the sharp decline in transaction account balances over an 18-month period. Now, we will delve into the stability of retail deposits from the same bank over the … Read more
Retail banks respond to the Federal Reserve’s short-term interest rate adjustments with corresponding changes in lending and deposit rates. However, in the current rising interest rate environment in the United States since 2022, loan rates have adapted more rapidly than deposit rates. Sir Isaac Newtown’s first law of motion, which states that an object in … Read more
Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks. Why we care. The expansion will create more opportunities for brands to serve ads to relevant audiences, which could … Read more
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