You have a client emailing every half an hour asking if that analysis you promised is ready. Your boss is demanding your end-of-year self-appraisal, and you still haven’t started your clients’ monthly reports. Life as a search marketer – freelance, agency, or client-side – is full of deadlines. So, how can you better structure our … Read more
You may or may not know that SEO drives website traffic and is crucial for businesses serious about their online presence. Internal linking plays an important role in SEO, helping to optimize user experience and ensure search engines can properly crawl the site for improved rankings. When carefully considered, links help marketers target their audience … Read more
Perficient’s Generative AI Lab is consistently developing POCs to help clients explore use cases for generative AI and helping them operationalize it with policies, advocacy, controls, and enablement. Our team recently built a POC for Internal ChatGPT that offers a secure and efficient way for companies to leverage the power of chatbots while maintaining control … Read more
On Friday, Danny Sullivan, Google’s Search Liaison, shared on X some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times before, in terms of publicly showcasing how he provides feedback to … Read more
In today’s corporate world, streamlining and automating internal processes is more than a necessity; it’s imperative for staying competitive. At Perficient, we are always looking for innovative ways to improve our efficiency and meet constantly evolving demands. That’s why since 2018, we’ve been working on various versions of an internal chatbot, Scarlett, designed to facilitate … Read more
Broken internal links on your website are bad for user experience and search engine visibility. But among the long list of technical SEO improvements you can make to your site, identifying and fixing broken links can fall by the wayside. This is especially true if you’re trying to do this at scale on a site … Read more
Google’s John Mueller was asked if internal links that point to its own page, does Google give those links more weight. In short, John Mueller of Google said no. The question from Sina Afkham was, “How much weight does Google give to internal links pointing to a page itself? Does Google consider the anchor text … Read more
Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO. Internal links take visitors from one page to another … Read more
Internal links in WordPress play a vital role in website management and search engine optimization because they can enhance user experience and improve your website’s ranking. Using internal links effectively can increase the user’s time on the site, help search engines discover more content, and establish the website’s authority. But what exactly are internal links? … Read more
![Internal Linking Tools for WordPress – 8 Best Plugins [2023]](https://robpowellbizblog123.b-cdn.net/wp-content/uploads/2023/08/Internal-Linking-Tools-for-WordPress-8-Best-Plugins-Reviewed-2023.png "Internal Linking Tools for WordPress – 8 Best Plugins [2023]")
We all know the importance of a well-structured website and a killer SEO strategy, but one piece of the puzzle often goes under the radar: Internal Linking. You see, internal linking is the secret sauce that binds your website together, guiding users and search engines alike through the intricate web of your content. But here’s … Read more
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