New Internet Rules Will Block AI Training Bots

New Internet Rules Will Block AI Training Bots

New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training purposes. The proposal, drafted by Krishna Madhavan, Principal Product Manager at Microsoft AI, and Fabrice Canel, Principal Product Manager at Microsoft Bing, will make it … Read more

2 Internets: A European And An American Internet

2 Internets: A European And An American Internet

Regulation splits the internet experience, a.k.a. Search, into a European and American version with stark differences. While big tech companies face complexity, Search players have an opportunity to compare SERP features and AI Overviews in both internet versions and better understand their impact. AI on Innovation, I mentioned that: Differences in AIO design might arise … Read more

Google Replaces Cache Link With Internet Archive’s Wayback Machine

Google Replaces Cache Link With Internet Archive’s Wayback Machine

After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive’s Wayback Machine. This will give you snapshots in time of what that webpage looked like, but it is not powered by Google. As a reminder, … Read more

Google Integrates Internet Archive Links Into Search Results

Google Integrates Internet Archive Links Into Search Results

Google has announced a new feature integrating links to the Internet Archive’s Wayback Machine within its search results. This update, rolled out globally today, allows searchers to access archived versions of webpages directly from Google’s search interface. How To Access The Feature The new functionality is part of Google’s existing ‘About this page’ feature. You … Read more

Google Search adds Internet Archive’s Wayback Machine links to about this page

Google Search adds Internet Archive’s Wayback Machine links to about this page

Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. Google added this feature likely because of the complaints about Google removing the cache link from that feature. What Google … Read more

Internet Marketing: What It Is, Types, and How to Start

Internet Marketing: What It Is, Types, and How to Start

What Is Internet Marketing? Internet marketing (also known as online marketing) is the practice of using online channels to promote a brand, product, or service to a target audience. And can build brand awareness, nurture leads, and turn customers into loyal advocates. It encompasses various techniques designed to attract, engage, and convert potential customers across … Read more

OpenAI ChatGPT Browses The Internet Gets More Prominent Links

OpenAI ChatGPT Browses The Internet Gets More Prominent Links

OpenAI has added “more prominent” links to the ChatGPT browses the internet feature. After every section, ChatGPT added a hyperlink to the source, if you are using the browses the internet part of the tool – normal ChatGPT does not do this. OpenAI wrote on X, “We’re making links more prominent when ChatGPT browses the … Read more

Google Retires Cached Site Links, Pushing Users Towards Internet Archive

Google Retires Cached Site Links, Pushing Users Towards Internet Archive

Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a way to view unavailable or changed webpages. “It was meant for helping people access pages when way back, you often couldn’t depend on a page … Read more

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