Google announced a remarkable ranking framework called Term Weighting BERT (TW-BERT) that improves search results and is easy to deploy in existing ranking systems. Although Google has not confirmed that it is using TW-BERT, this new framework is a breakthrough that improves ranking processes across the board, including in query expansion. It’s also easy to … Read more
Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI) of their Google Ads campaigns. Here’s how it all works, from our Google Ads agency in Melbourne. The latest update allows users to customise conversion attribution to either paid Google Ads campaigns or both paid … Read more
November 6, 2019 | Posted by Shay Harel Another month… another series of changes to the SERP with far-reaching implications….but this month is special. This month Google says they’ve reached a breakthrough… and it’s live on the SERP! On top of that, Google has dispensed a new set of enhancements aimed at making … Read more
Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was posted on Twitter by Matt Navarra. Why we care. To avoid paying the $8 a month for verification, your business will either need to spend … Read more
Google has recently introduced a new web crawler called “GoogleOther,” designed to alleviate strain on Googlebot, its primary search index crawler. The addition of this new crawler will ultimately help Google optimize and streamline its crawling operations. Web crawlers, also known as robots or spiders, automatically discover and scan websites. Googlebot is responsible for building … Read more
PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it works. Previously limited by ad supply constraints onsite (advertising products on a retailer’s website), brands will … Read more
Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months. Why we care. Ensuring that ads appear next … Read more
Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and businesses of all sizes to continue using the platform to grow and reach their audiences. The report findings. Int he 2022 Google Ads Safety Report, Google found: Over 5.2 billion ads were … Read more
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