This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from Routledge. The extract below was taken from the chapter Using Search Engine Optimisation to Build Trust co-authored with Aleksej Heinze, Senior Professor at KEDGE Business … Read more
TF-IDF is a statistical method commonly used in information retrieval and natural language processing. It’s an important concept for understanding how search engines analyze web content and identify key terms that can be associated with search queries. Here’s what you need to know about it. What Is Term Frequency-Inverse Document Frequency (TF-IDF)? Term frequency-inverse document … Read more
What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical … Read more
Greetings, Fellow Developers, Enthusiasts, and Friends! I am thrilled to embark on a journey of exploration and learning with you as I dive into the fascinating world of Spring Boot. As I navigate this powerful framework, I’ve decided to document my experiences, insights, and newfound knowledge in a blog series. The Motivation Behind the Series: … Read more
Introduction LangChain represents an open-source framework that aims to streamline the development of applications leveraging large language ****** (LLMs). Its primary objective is to establish a standardized interface for chains, boasting numerous integrations with various tools, and offering end-to-end chains for frequently encountered applications. This platform facilitates AI developers in constructing applications that amalgamate Large … Read more
When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning … Read more
In today’s fast-paced world of software development, automation is the key to efficiency. GitHub Actions is a powerful tool that can help you automate your workflow, saving you time and reducing errors. In this article, I’ll dive into what GitHub Actions is, how it works, and how you can leverage it to supercharge your development … Read more
Introduction Investing is a crucial aspect of achieving financial goals and securing a stable future. When it comes to investing, understanding different asset classes is fundamental to making informed decisions. Asset classes are broad categories of financial instruments with similar return characteristics. Each asset class has its unique features, and by diversifying across various types, … Read more
TABLE OF CONTENTS Introduction Infrastructure as Code (IaC) Benefits of IaC include: Why Terraform? Key Concepts and Components of Terraform Setting Up Terraform and Creating Your First Configuration Conclusion Key Concepts and Components of Terraform Terraform has several key concepts and components that you should be familiar with: Providers: Providers are responsible for managing the lifecycle … Read more
Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. It provides a platform for building feature-rich, customizable, and mobile-responsive websites for selling products to consumers directly. What is B2C Commerce? B2C means business-to-consumer ecommerce, also known as retail … Read more
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