Investing in SEO resources internally with consultants, software, or agencies with specific organic search goals in mind, is awesome. What isn’t awesome is budgeting for and “buying” something and then finding out that you need to pay more and buy even more things later. Everyone hates change orders, new budget requests, and having to go … Read more
Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” Specifically, SGE won’t launch. It will never be more than an “experiment” in Labs or become part of the default Search experience for all (or the … Read more
Google launched its data highlighter tool in 2012, and it still works today despite not being migrated to the new Search Console interface, and almost no one I know uses it anymore. Google’s John Mueller said on Mastodon that it just isn’t easier to use the data highlighter these days with all the plugins you … Read more
Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). Yet today, Seeking Alpha published an article with a clickable headline of ChatGPT eats away at Google search’s dominance. This article (which is paywalled, so I’m not linking to it) is based on a Bank of America … Read more
While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not about the number of times a word is repeated on a page. Rather, it is about how the words on the page read, he explained. Danny Sullivan wrote on … Read more
SEO decisions never happen in isolation. The factors that go into optimizing for search engines have to be weighed up with other commercial impacts. Good SEOs are always working to find that balance, to provide pragmatic solutions that consider search engines, users and corporate interests. Usually, it’s possible to find a middle ground – a … Read more
Google’s Search Relations team, consisting of experts Martin Splitt, John Mueller, and Gary Illyes, share insights into why a website’s homepage may not be indexed on their latest episode of the ‘Search Off The Record’ podcast. The discussion revolved around technical and non-technical issues that could prevent a website’s homepage from appearing in Google’s search … Read more
Amid the buzz around ChatGPT and regenerative AI, it’s important to consider that artificial intelligence has existed for over 50 years. Source link
Here’s a trick question. A blog post gets top search positions, but it only drives about 100 visitors from Google a year. Of those, only 15-20 turn into customers. Should you: a. Delete the non-performing page? b. Rewrite the content? c. Celebrate? Are you kidding — the page has a 15-20 percent conversion rate! Yup, … Read more
With favicons and site names now appearing in both the mobile and desktop search results, it’s important to make sure both are showing up correctly. Learn how Google generates site names and how to troubleshoot the wrong site name showing up in the SERPs. In addition to helping a number of companies with favicon problems … Read more
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