Google Ads has changed what they call broad match to intent match in Japan. So now it is called インテントマッチ (Intent Match), it was called 部分一致 (Partial Match). I found this via Dario Zannoni, which Greg Finn pointed out on It’s New yesterday, which he found via @btob_courtelage. He wrote in Japanese, which I translated … Read more
Blog / Case Studies / From PPC to SEO: How Japan Ski Experience Boosted Search Visibility by 6x and Top 5 Keyword Rankings by 20x Client Japan Ski Experience (JSE) is a UK-based company specializing in ski holidays to Japan. Launched in 2008, Japan Ski Experience initially targeted UK-based skiers and snowboarders. However, by offering … Read more
Google has shared some early feedback on how searchers and consumers use the new Search Generative Experience while expanding access to SGE in Japan and India. Google also officially launched link cards in SGE after weeks of testing. Early SGE Feedback from Google Hema Budaraju, Senior Director of Product Management from Google Search shared these … Read more
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