Google Clarifies Job Posting Structured Data Guidance

Google Clarifies Job Posting Structured Data Guidance

Google updated their job posting structured data guidance in order to change the requirements of how to best keep Google notified of new webpages and changes to existing webpages. Google Job Posting Structured Data Guidance Google’s job posting structured data guidance is designed to help publishers become eligible for enhanced visibility in Google Search results … Read more

SEO Job Market in Chicago, Illinois (2023 Case Study)

SEO Job Market in Chicago, Illinois (2023 Case Study)

We studied 229 job postings to understand Chicago’s current SEO job market better. In this new report, you’ll learn: Here’s what we discovered: Key Takeaways The average salary for SEO jobs in Chicago is $68,181 per year (11% higher than the national average). Only 52% of SEO jobs in Chicago require a bachelor’s degree (or … Read more

No, AI won’t change your marketing job: A contrarian perspective

No, AI won’t change your marketing job: A contrarian perspective

Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes.  AI will not fix your unproductive team.  AI will not catapult your career overnight.  AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown.  Three tenets of my argument for why AI will not change … Read more

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