In today’s highly competitive digital marketplace, businesses face the critical challenge of choosing the most effective strategies for driving traffic and generating leads online.
A writer is a writer, right? Well, not exactly. Just like a journalist differs from a novelist, and a screenwriter isn’t quite the same as a poet, different types of writing serve very different purposes. In marketing, two of the most common—and often misunderstood—forms of writing are copywriting vs content writing. Have you ever wondered … Read more
In November 2024, Google launched a core algorithm update with significant implications for local search engine optimization (SEO), with a strong focus on improving the quality and relevance of local search results. This update sharpens Google’s ability to deliver results that accurately reflect local needs, emphasizing user experience, content relevance, and website credibility. These changes … Read more
Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home services, the landscape has become more expensive and complex. Whether you work for an agency specializing in home services or … Read more
Software-as-a-service (SaaS) continues to revolutionize the software market and the way businesses approach their operations. From flexibility to cost savings, the SaaS software model has risen in popularity. Organizations now use an average of 112 SaaS applications, up from 16 in 2017. SaaS has become the dominant software model, representing over 50% of the market. … Read more
What Are Key Performance Indicators? Key performance indicators (KPIs) are specific metrics companies choose to quantify their performance and measure progress toward their unique goals. Which means goals play a huge role in choosing key performance indicators. That also means every company’s KPIs will be slightly different. And they can range in scope from affecting … Read more
Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 session. Didn’t catch it? No worries. I’m recapping it all in this article series, one juicy nugget at a time. … Read more
The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. Using these skills and the information below, you may be able to help retail … Read more
In today’s highly competitive digital marketplace, businesses face the critical challenge of choosing the most effective strategies for driving traffic and generating leads online.
An SEO blog post is optimized to rank well in organic search results. It uses SEO best practices and meets the quality standards that matter to users and search engines. SEO-friendly blog posts can increase your website’s visibility in search engine results pages (SERPs). And drive qualified traffic to your website. In other words, users … Read more
Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and … Read more