Copywriting vs Content Writing: Key Differences You Should Know » Rank Math

Copywriting vs Content Writing: Key Differences You Should Know » Rank Math

A writer is a writer, right? Well, not exactly. Just like a journalist differs from a novelist, and a screenwriter isn’t quite the same as a poet, different types of writing serve very different purposes. In marketing, two of the most common—and often misunderstood—forms of writing are copywriting vs content writing. Have you ever wondered … Read more

November 2024 core algorithm update: key changes and what they mean for local SEO

November 2024 core algorithm update: key changes and what they mean for local SEO

In November 2024, Google launched a core algorithm update with significant implications for local search engine optimization (SEO), with a strong focus on improving the quality and relevance of local search results. This update sharpens Google’s ability to deliver results that accurately reflect local needs, emphasizing user experience, content relevance, and website credibility. These changes … Read more

Key PPC ad strategies for home services

Key PPC ad strategies for home services

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home services, the landscape has become more expensive and complex. Whether you work for an agency specializing in home services or … Read more

10+ Key SaaS Statistics to Know in 2024

10+ Key SaaS Statistics to Know in 2024

Software-as-a-service (SaaS) continues to revolutionize the software market and the way businesses approach their operations. From flexibility to cost savings, the SaaS software model has risen in popularity. Organizations now use an average of 112 SaaS applications, up from 16 in 2017. SaaS has become the dominant software model, representing over 50% of the market. … Read more

What Are KPIs? A Guide to Key Performance Indicators

What Are KPIs? A Guide to Key Performance Indicators

What Are Key Performance Indicators? Key performance indicators (KPIs) are specific metrics companies choose to quantify their performance and measure progress toward their unique goals. Which means goals play a huge role in choosing key performance indicators. That also means every company’s KPIs will be slightly different. And they can range in scope from affecting … Read more

Key Google Search Console metrics to monitor every month

Key Google Search Console metrics to monitor every month

Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 session. Didn’t catch it? No worries. I’m recapping it all in this article series, one juicy nugget at a time. … Read more

Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders.  Using these skills and the information below, you may be able to help retail … Read more

How to Write an SEO Blog Post: 11 Key Tips

How to Write an SEO Blog Post: 11 Key Tips

An SEO blog post is optimized to rank well in organic search results. It uses SEO best practices and meets the quality standards that matter to users and search engines. SEO-friendly blog posts can increase your website’s visibility in search engine results pages (SERPs). And drive qualified traffic to your website. In other words, users … Read more

Future of AI in content marketing: Key trends and 7 predictions

Future of AI in content marketing: Key trends and 7 predictions

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and … Read more

Social media & sharing icons powered by UltimatelySocial
error

Enjoy Our Website? Please share :) Thank you!