Search engines and platform algorithms are constantly in flux. In this ever-changing digital landscape, it’s a matter of “get ahead” or “get lost” for marketers and small business owners. No matter how good your product or service is, if no one can find it, then how can you scale? Algorithms change constantly, sometimes through little … Read more
One great consumer convenience is the OEM mobile application that allows consumers to manage their vehicles and accounts right from their smartphones. These apps are becoming standard operating procedure for most OEMs. On my Ford app, I can access important functions like locking and unlocking, locating my vehicle, remote starting, and real-time diagnostics. We’ve come … Read more
Blog / Technical SEO / Magento Website Audit: A Complete Guide to Stable Work Magento is known for being one of the most powerful and comprehensive systems for launching websites. It provides extensive customization and flexibility and adapts to various needs. But with great power comes even greater need for regular check-ups and maintenance. That’s … Read more
Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers. One of the biggest challenges marketing … Read more
In the ever-evolving digital marketing landscape, search engine optimization (SEO) and content creation have emerged as powerful allies in driving organic traffic and maximizing digital visibility. While these strategies hold significant value, their true potential lies in their harmonious alignment. Search engines have become much smarter and more user-centric. The days of keyword stuffing and … Read more
Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines. But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. “We integrated SEO into our site during development, so we … Read more
June 20, 2023 | Posted by The In Search SEO Podcast What are the key insights that you should be extracting from your Rank Ranger SEO data? That’s what we’re covering today with an SEO who is also a backgammon enthusiast. He’s the author of “Data-Driven SEO with Python” and the founder of … Read more
For the past 15 years, I’ve been in various digital marketing roles, from specialist to management, working both on software and hardware products. And I’ve learned that this career favors people who can do eight things exceptionally well. If you’re thinking about a career in digital marketing or want to take your career to the … Read more
Local consumer search behavior is fickle and fleeting. It’s largely influenced on a combination of key factors which may include economic conditions, trends, marketing strategies, cultural influences, and personal preferences. For example, economic conditions such as potential lay offs during a recession or fluctuations in prices can greatly impact consumer behavior. During times of economic … Read more
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more
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