Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight … Read more
A good brief is the starting point of a new project, outlining key elements for stakeholders and teams. Its goal is to help everyone involved understand what’s needed and why. But there’s a fine line between providing enough information to encourage creativity and bogging a team down in details that restrict their freedom. A well-planned … Read more
Coveo Shares Valuable Insight at Salesforce World Tour Salesforce World Tour in New York City was a hit! This event provided an opportunity for businesses to connect with Salesforce experts and partners to learn about best practices to use when leveraging Salesforce. As Salesforce’s number one AI-powered search partner and number one partner for knowledge … Read more
![Is Content Still The Key To A Successful SEO Strategy? [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2023/05/featured-2-645cef8f47315-sej.jpg "Is Content Still The Key To A Successful SEO Strategy? [Webinar]")
Quality content has reigned supreme in the SEO space for quite some time – but is it still king in modern marketing? Can content still make or break your SEO strategy? If so, how do you keep your content up-to-**** when search algorithms are constantly changing? In our upcoming webinar with Carlos Meza, President and … Read more
If you’re a marketing or SEO leader in your organization, you may have wondered about the differences between Schema App and Yext’s Schema Markup solution. To help you understand the differences, we’ve done a comparison of the solutions offered by Schema App and Yext. What Is Yext? Yext has been around since 2006. They help … Read more
During a recent Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site. Google Search Relations team member Gary Illyes provided a comprehensive response to the query, addressing the factors influencing indexing speed. Quality & Popularity Matter In Indexing Illyes explained that indexing speed depends on several … Read more
So much time is spent planning for Splash, OneStream’s Global User Conference and Partner Summit and then it feels like it’s gone in the blink of an eye! Four days of best practices, product updates, networking, and hands-on workshops with finance and industry experts – what a fantastic event! The Perficient team … Read more
Implementing Schema Markup (also referred to as Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a rich result on search engine results pages (SERPs). There are several ways you can implement Schema Markup on your site. For one, you can manually … Read more
In the world of B2B commerce, businesses require advanced software solutions to manage their complex processes and workflows efficiently. SAP Commerce, a leading platform for B2B eCommerce, offers an array of features designed to streamline and optimize the entire B2B commerce experience. This article delves into the core features of SAP Commerce B2B, including inventory … Read more
Whitespark’s 2023 Local Search Ranking Factors report is out, and it’s packed with helpful insights about what marketers believe matters most right now in local SEO – and where to prioritize as you plan for the year ahead. Developed in 2008 by David Mihm and taken over by Darren Shaw in 2017, this report has … Read more
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