Key

Google Search Mentioned In Key Answers

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Google Search Mentioned In Key Answers

Google Search has this new feature named “mentioned in key answers.” This shows you which personalities, entities, within Google’s knowledge graph, are mentioned in the search results in Google. This feature was spotted by Gagan Ghotra who shared a couple of screenshots of this on X. Gagan wrote, “Google is now testing “Mentioned in key … Read more

B2B vs. B2C: Key Differences & Marketing Tactics

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B2B vs. B2C: Key Differences & Marketing Tactics

B2B and B2C business ****** target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. What Is B2B?  B2B stands for business-to-business. In this … Read more

Evaluating technical SEO data: Key segmentation approaches

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Evaluating technical SEO data: Key segmentation approaches

When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl).  I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land.  Commonly used … Read more

CRO for PPC: Key areas to optimize beyond landing pages

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CRO for PPC: Key areas to optimize beyond landing pages

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Optimizing for PPC conversion rates A common conversion rate optimization (CRO) methodology involves three steps: … Read more

4 key actions for fostering customer loyalty

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4 key actions for fostering customer loyalty

Want to win over customers in today’s competitive market? Loyalty is key. But how do you build lasting relationships that keep them coming back? Marigold’s 2024 State of Loyalty Report is here to help. Packed with insights from the latest Marigold Global Consumer Trends Index, it unveils the secrets to building unshakeable consumer loyalty in … Read more

Accurate tracking data: The key to optimal ad performance

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Accurate tracking data: The key to optimal ad performance

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate.  As ad platforms evolved to measure actual conversions, we improved our PPC ads to better achieve our business goals. In recent years, ad platforms have evolved even more, introducing smart bidding … Read more

Google’s AI Overviews: 4 Key Performance Insights

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Google’s AI Overviews: 4 Key Performance Insights
Google’s AI Overviews: 4 Key Performance Insights


Google’s AI Overviews: 4 Key Performance Insights

My goal with this post is to share some initial performance insights about Google’s new AI Overviews. In short, our initial analysis led to the follow insights:

  1. ‘Zero Click Search’ keyword performance is not one size fits all, but it’s largely going to lead to traffic declines and impression increases
  2. There’s good value in ranking within AIO citations for queries that invite further reading
  3. Google may be right about AIOs driving more clicks than organic web results
  4. Appearing past position 2 in AIO citations likely has little to no value

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Key ad platform updates of 2024 (so far): A B2B marketer’s review

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Key ad platform updates of 2024 (so far): A B2B marketer’s review

First things first: the biggest “release” of the year to **** is Google’s umpteenth delay of cookie deprecation. Aside from Google’s AI Overviews (formerly SGE), OpenAI’s product expansions and continued AI features will certainly throw some curveballs as the year progresses.  However, short of Microsoft shocking the world by switching its full search experience to … Read more

Why video is key to building brand identity and engagement

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Why video is key to building brand identity and engagement

As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences. This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of … Read more

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