Key

AI analysis of 8,000 top YouTube Ads reveals key trends for brands

by
AI analysis of 8,000 top YouTube Ads reveals key trends for brands

YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that resonated. Why it matters. The findings, extracted using custom AI ****** that processed text, visuals, audio and more, provide a data-backed playbook for how brands can stand out on YouTube. … Read more

The Key Reasons for Indexing Issues in SEO — Serpstat Blog

by
The Key Reasons for Indexing Issues in SEO — Serpstat Blog

It’s frustrating when you’ve spent time and effort optimizing your site, only for Google not to index certain pages. Especially when those issues don’t have an obvious explanation. But ignoring the problem isn’t an option. So, what do you do if some of your important pages aren’t appearing in search results? You delve into the … Read more

As Chatbots And AI Search Engines Converge: Key Strategies For SEO

by
As Chatbots And AI Search Engines Converge: Key Strategies For SEO

A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, along with Google’s rollout of AI Overviews and Search Generative Experience (SGE) – is blurring the lines between … Read more

35+ Key Small Business Statistics for 2024

by
35+ Key Small Business Statistics for 2024

Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively. Want to learn about the state of small businesses, what … Read more

3 Key Steps for Marketers to Get Ahead in an AI-First Search World

by
3 Key Steps for Marketers to Get Ahead in an AI-First Search World

AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative  AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. AI-first search engines like Perplexity are experiencing a monthly growth rate of 40%. These innovations have the … Read more

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

by
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I … Read more

Social media & sharing icons powered by UltimatelySocial
error

Enjoy Our Website? Please share :) Thank you!