If you’re devoting time and resources to SEO, you likely want to know whether those efforts are successful. That’s where SEO tracking comes in. It helps you determine the effects your optimizations are having. This article will break down how to track SEO performance. Including which metrics to track and the platforms that help you … Read more
Understanding and tracking Key Performance Indicators (KPIs) for Facebook ads is not just an optional exercise, but rather an essential part of any successful Facebook marketing strategy. It allows businesses to measure the effectiveness of their advertising efforts and make data-driven decisions. Accurately tracked KPIs provide insights into what’s working and what isn’t, enabling marketers … Read more
In the current digital era, every business is bound to have a website to scale its business. Hence it becomes very important and crucial for a business owner to understand how users interact with a website. Why is it important to understand how the user engages with a website? Business owners need to understand user … Read more
Google Analytics offers a treasure trove of data. But for beginners, it can seem overwhelming. Where do you start? What metrics actually matter? In this post, we’ll cover the 12 most important metrics in Google Analytics. These provide the clearest picture of your website’s performance. We’ll explain what each metric means, why it’s useful to … Read more
For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse, resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity … Read more
What Is a Marketing Process? The marketing process is a step-by-step framework you use to make sure your marketing campaigns are well planned and effective. With a clear marketing roadmap, you can make the most of your time, money, and resources. Your efforts are intentional and thought out—you’re not just executing random marketing tasks and … Read more
In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini, is their largest and most advanced with the capability to understand text, code, audio, images, and video. We expect … Read more
A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and search engines like Google. On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places … Read more
SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is … Read more
What if you could be in a room with 21 top SEO experts? What might you ask? What could you learn? SEO Trends 2024 is the next best thing. We talked to the most insightful experts we know and asked for their best advice in navigating the year ahead. With the search landscape rapidly evolving … Read more
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