Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. So, right after Halloween, most digital marketers … Read more
X’s major advertisers have not posted on the platform in almost two weeks. Reports initially suggested that companies like Disney, Paramount, Lionsgate, Sony Pictures, and Universal had temporarily paused campaigns. However, key brands have actually ceased advertising altogether after Elon Musk endorsed an antisemitic conspiracy theory – which he has since refused to apologize for. Industry insiders told CNN … Read more
An effective SEO strategy must evolve over time to account for changes within your company and the broader digital landscape. An annual review is key to keeping your approach up to **** and results-driven. This article outlines critical internal and external elements you need to assess when refreshing your SEO plan, from website changes to … Read more
Last week, Microsoft brought together partners, customers, and thought leaders at Microsoft Ignite, its annual conference, held this year in Seattle. This year’s event featured close to 600 sessions on AI alone, which is unheard of among technology partners. Generative AI is the pinnacle of many of Microsoft’s new product announcements, including more Copilots, additional … Read more
Social media advertising delivers targeted ads to users on social media platforms based on their online behaviors, interests, and demographics. In this article, we discuss the advantages of social media advertising and the top platforms for running your ads. Further reading: Need a primer on social media advertising first? Read our guide: The Beginner’s Guide … Read more
This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and … Read more
This is the second part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. Having a cohesive content strategy is the key for consumers to open your digital front door and engage with your organization. To recap: Part 1 … Read more
The digital front door — namely, the technologies and strategies you use to engage with consumers at every stage of their journeys — had started to catch on with healthcare consumers even before the COVID-19 pandemic. Now, digital-focused consumers have come to expect the convenience and speed the concept promises. And they’ll go to other … Read more
In a nutshell, copywriting persuades a reader to take commercial action; content writing provides valuable information to build a relationship. But there’s more to copywriting vs. content writing: Different characteristics and marketing genres, different tones, different purposes, different goals. All of which we’ll cover in this article. You’ll also learn core techniques for each. And … Read more
Outsourcing your marketing activities can be a fantastic solution when you lack the time and resources to do it yourself. But what can you expect when you choose this option? Let’s look at the benefits and drawbacks of outsourcing your marketing. And how to get started if it’s right for you. What Does It Mean … Read more
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