Google’s Search Liaison, Danny Sullivan, posted that he is aware of the complaints about recipe pages being too long and hard to find the ingredients and directions. He added that this is something content producers might want to keep in mind. “If you want to appeal to that audience, you might want to ensure your … Read more
Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and services are performing. Specifically, the earnings call transcript reveals how Alphabet’s investments in AI and new generative search capabilities positively impact its business, with implications for marketers and advertisers. Search Ads Google Search ads remain … Read more
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. … Read more
Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. I am not an HR manager and have never … Read more
With 10 topflight speakers and Winstanley House packed with some of the region’s best digital marketeers, Leicester Digital Live 2023 (LDL23) has been a huge success. One of the *** topics of the day was AI, with Fernando Angulo from SEMRush, Martin Broadhurst and Neil Collard each delivering informative and engaging presentations around this key … Read more
Bing Search is testing showing video chapters for video search results. This is similar to the Google Search key moments feature that has been out for a while. Here is a screenshot of this from Khushal Bherwani who posted this on X: I personally do not see this feature but it makes sense, it is … Read more
At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. 1. Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “The … Read more
Most SEOs know the difference between short-tail and long-tail searches. In local SEO, we take it further by giving these search term types another name: implicit and explicit searches. Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Here’s how … Read more
Crucial evidence from the Google antitrust trial has been removed from the US Department of Justice (DOJ) website. The DOJ had been publishing key documents, including Google’s private emails, memos, charts and internal presentations as it presented its case – without informing Judge Amit Mehta first. When the search engine raised a complaint, the judge … Read more
Last week, Perficient attended the largest AI event in the world, Dreamforce, in San Francisco. During the three-day conference, 40,000 Salesforce partners, clients, and vendors got together to hear from Salesforce leadership, industry experts, clients, and a handful of celebrities, as well as get hands-on experience with the Salesforce platform. Fueled by generative AI, IDC … Read more
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