I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP … Read more
What’s the ‘why’ behind the keywords your audience searches for on Google? In other words, what does a user hope to achieve by searching for a keyword related to your business? It could be they want to: Find information (informational intent) Find a specific website or web page (navigational intent) Research products (commercial intent) Make … Read more
One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover trending keywords for your niche before competitors: 1. Go direct to the horse’s mouth on Google Trends Enter any topic into Google Trends and you’ll see how it has been … Read more
Keywords are one of the most foundational parts of SEO. But if you don’t know how to use them, you aren’t likely to appear prominently in search results or attract users to your site. In this guide, we’ll show you how to use keywords for SEO to help you amplify your search presence. What Are … Read more
Optimizing your Google Business Profile with the right keywords is the most efficient way to boost your local search visibility. When potential customers search for businesses like yours, keywords help match your profile with relevant queries, allowing you to appear more frequently in local search results. If it’s not just about being visible, it’s about … Read more
Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more expensive. This article dives into the causes behind this dramatic increase, its impact on businesses across various sectors and strategies for navigating this new landscape. … Read more
Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more. I’ll just bullet point the news, so it is easier to chew on: Negative keywords for … Read more
A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits: In this post, I’ll show you how I found and optimized my post for these related keywords. How I found related keywords Related keywords are words and phrases closely linked to … Read more
What Is AI Keyword Research? Keyword research refers to identifying what words or phrases your target audience uses in search engines. These words or phrases are also called keywords. AI keyword research means using an AI tool to assist with finding new keyword ideas. And to generate personalized keyword suggestions and metrics. Compared to traditional … Read more
Keywords are the backbone of any successful strategy. One of the most challenging decisions you’ll face is choosing between long-tail vs. short-tail keywords. However, not all keywords are created equal. On one end, you have short-tail keywords—broad and highly competitive search terms that can bring in large amounts of traffic. On the other, there are … Read more
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