In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of keywords in domain names on search engine rankings. The Keyword Controversy The discussion was initiated … Read more
What Are Semantic Keywords? Semantic keywords are words or phrases that are conceptually related to a given keyword or topic. For example, “Italy” and “dough” are semantically related to “pizza.” It’s important not to confuse semantic keywords with target keywords (keywords you want to rank for). For example, you might want a page to rank … Read more
What Are Negative Keywords? Negative keywords are words or phrases you can add to your pay-per-click (PPC) marketing campaign to prevent your ads from appearing when users search for those terms. For example, let’s say you run a premium online shoe store. You might want to add “cheap” as a negative keyword to avoid showing … Read more
What Are Organic Keywords? Organic keywords are keywords used in search engine optimization (SEO) to attract free traffic. They differ from pay-per-click (PPC) keywords, which are terms that advertisers bid on to show their ads in search results. If you optimize your website for organic keywords, you can rank in the search engine results pages … Read more
April 7, 2015 | Posted by Shiri Berzack When it comes to data management, organization is key to being able to perform at your best. Rank Ranger wants to make this as simple as possible, therefore, in many reports, you are able to filter your data according to tags that you have added … Read more
May 7, 2015 | Posted by Michael Lerner Business has been paying mega bucks across the web on keyword based advertising. Google made $59 billion in 2014 in AdWords revenue. A popular question for online marketers: What keywords drive searches to your website? Google withholds a lot of the data regarding what keywords … Read more
June 18, 2015 | Posted by Larry Madill “The single biggest problem in communication is the illusion that it has taken place.” — George Bernard Shaw Communication is one of the keystones for success in SEO and digital marketing. Whether you are an in-house SEO Specialist, or an SEO Specialist who works with … Read more
YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. … Read more
The transition from “search engine 2.0” to “search engine 3.0” has brought significant changes, particularly with the introduction of entities. This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this new era. Building your own SEO ‘notional machine’ In my early years of … Read more
Updated: July 3, 2023. Learn how to check what keywords your website ranks for, how to interpret the ranking data, and what tools to use. Keywords are the terms or phrases that people type into search engines when they’re looking for information or a specific product. They link what people are searching for to the … Read more
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