In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as markets become increasingly saturated, new strategies are needed to stand out and reach a broader audience. That’s where tangential SEO comes in. Tangential SEO involves … Read more
What Are the Different Types of Keywords? The different types of keywords are informational, navigational, commercial, and transactional. That’s if you categorize your keywords based on the type of search intent—i.e., the general purpose behind the user’s search: Informational: Searchers want to find information Navigational: Searchers want to find a specific site or page Commercial: … Read more
Blog / Content / Understanding long-tail keywords: how to find the best ones and use them in SEO Anyone who has ever conducted keyword research is well aware of the term “long-tail keywords”. But at the same time, it may not be crystal clear to everyone what they really are. What are long-tail keywords in … Read more
Google Ads seems to have launched a beta campaign setting named “broad match keywords.” It seems this setting removes the match types, specifically phrase and exact match keywords and converts them into broad match. PPCGreg posted about this on Twitter, he said, “Broad Match keywords – campaign setting: “Enabling this setting will convert all existing … Read more
What Are Long-Tail Keywords? Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Although users search for them less often, long-tail keywords make up a large percentage of overall searches when added together. And because they’re more specific than other keywords, searchers who use them may be more likely … Read more
March 11, 2019 | Posted by Shay Harel For the second time within a year, Google has dramatically increased the number of mobile SERPs that contain an Image Thumbnail. As before, the increase focuses on a specific keyword demographic. In this case, product keywords have pushed mobile Image Thumbnail to an extraordinary display level. … Read more
Blog / Google SERP / Finding out what keywords your website ranks for If you’re working on a website, you’re bound to wonder, “What keywords do I rank for?” When working with a client’s website, one of the initial tasks as an agency is to find out where it currently stands in terms of search … Read more
Keywords, as we all know, are the bread and butter of SEO. They are how potential customers find us online and are what we build entire strategies around. But targeting the best keywords for your business is tough. Short tail keywords are attractive, but are often too competitive, too high volume for most to fight … Read more
November 20, 2019 | Posted by Liraz Postan Research. It’s simply not possible to run a thorough promotion plan without first doing some solid research: audience research, content research, and so on. The same holds true for SEO. Everything rests on solid and substantial keyword research. It’s the bones of search marketing. But … Read more
In search marketing, there are always new opportunities to discover and target keywords spanning a range of intent, competition, and difficulty. In this article, the focus is on those that are lower competition keywords but remain a valuable part of marketing campaigns. The tools and approaches shared reflect those I would typically use, but as … Read more
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