May 3, 2023 | Posted by Darrell Mordecai So you are running a local business. This means you are optimizing your content to be found by locals. By people who are likely to become your clients. To do that, you must learn to do keyword research based on locations. Because people in one … Read more
When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and … Read more
July 14, 2021 | Posted by Darrell Mordecai There is a point in every SEO’s development where you graduate from Google Search Console to a paid rank tracking tool. That point usually comes when you realize that rank trackers don’t just offer you an accurate picture of your rankings, but also give you … Read more
November 24, 2021 | Posted by Darrell Mordecai Okay, so you’re getting into semantic SEO. Great idea. As Google and other search engines attempt to understand content the way a person does, applying a semantic SEO strategy is becoming essential to any robust SEO strategy. In this post, I’ll get into the difference … Read more
February 1, 2022 | Posted by The In Search SEO Podcast How do you pick the right keywords that are easy to rank for in Google? Although one of the tried and tested ways to find keyword opportunities is to focus on keywords that your content is ranking for on page two, in … Read more
March 15, 2022 | Posted by The In Search SEO Podcast What do you do when you find the perfect keyword but according to Google the keyword has no search volume? According to Eilish Hughes, there are times when you should target those keywords. Should you try this approach? In this episode, Eilish … Read more
July 4, 2022 | Posted by The In Search SEO Podcast Do you ignore zero volume keywords? If so, that could be a big mistake. That’s what I’m discussing today with a man who has 16 years of experience in SEO, having previously worked as a full time affiliate making and flipping websites. … Read more
Google’s John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better SEO-wise. So having people search for your brand name followed by a keyword phrase won’t help you rank better. I know this is probably obvious to some, but sometimes … Read more
Keyword finders can help you to get valuable keywords for your content marketing. So choosing the best keyword research tool is crucial for your SEO success. They needed basic information about keywords. How to find relevant keywords in a short time Know 5 common keyword finders: LSIGraph, BiQ, Moz, Answer the Public, and Semrush. Whether … Read more
Almost every business serious about its SEO, content marketing, and organic traffic and revenue conducts some sort of keyword research. However, the biggest problem with keyword research is that it yields pretty much the same keywords every time. If you and your competitors have the same keywords to work with, the end results will be … Read more
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