Keywords are the backbone of a good SEO strategy. If you wonder how to choose keywords for SEO, this step-by-step guide will set you up for a great start. We’ll cover all the details of keyword research—from identifying keywords to analyzing them and selecting the best ones for your business. Before you dive in, create … Read more
Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. … Read more
Having your site rank on Google’s first search engine results page (SERP) is a major SEO feat, but it doesn’t come easy. There are 30 trillion web pages in Google’s index and only ten spots on Google’s first page. The fight to capture the 91.5% of traffic that goes to the top ten is fierce. … Read more
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on [tool name redacted] concerning some keywords?” Great question, Mouna! And the answer is yes, you should focus on zero search volume keywords when it makes sense … Read more
What Is Google Keyword Planner? Google Keyword Planner is a free keyword research tool. You can use it to discover new keywords, see their estimated search volumes, and learn how much it costs to target them. While Google Keyword Planner is technically a PPC (pay-per-click) advertising tool, you can also use it to find keywords … Read more
Keyword research is a fundamental part of SEO. If you target keywords that are too competitive, you may never reach page one. And if you only target low-volume, long-tail keywords, you may never earn your website any significant traffic. Getting this balance right and understanding which keywords to target is the key to getting content … Read more
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