Ask An SEO: How To Find The Right Long-tail Keywords For Articles

Ask An SEO: How To Find The Right Long-tail Keywords For Articles

This week’s Ask An SEO question comes from Carrazana in Cuba, who asks: “How do you find the right, long-tail keywords for articles? I can not find the right keywords and long tail keywords for my post and articles. I use keywords everywhere.” Great question, Carrazana! Lots of content professionals struggle with finding long tail … Read more

4 Types of Keywords in SEO (+ Examples)

4 Types of Keywords in SEO (+ Examples)

What Are the Different Types of Keywords? The different types of keywords for SEO are informational, navigational, commercial, and transactional.  That’s if you categorize your keywords based on the type of search intent—i.e., the general purpose behind the user’s search: Informational: Searchers want to acquire knowledge on the topic Navigational: Searchers want to find a … Read more

Google Ads Will Not Pause Keywords In Paused Campaigns Or Ad Groups

Google Ads Will Not Pause Keywords In Paused Campaigns Or Ad Groups

As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero impressions over the past 13 months. But that does not mean Google will pause these if they are already part of paused campaigns or ad groups. PPCGreg asked Google, first stating that he might be … Read more

Targeting Zero Search Volume Keywords That Bring Loads of Traffic and Conversions

Targeting Zero Search Volume Keywords That Bring Loads of Traffic and Conversions

SEO 101 says that you should pursue keywords that have high search volumes, meaning that lots of users are searching for them online.  While this certainly isn’t wrong, it’s not always right 100% of the time, either.  For example, long-tail keywords (which tend to contain more than one word) are notorious for having low search … Read more

How to Search a Website for Keywords

How to Search a Website for Keywords

What Is a Website Keyword Search? A website search (or site search) lets you find specific terms on any website. Including your own site or your competitors’ sites.  There are a few ways to search a site for content (we’ll go over those in detail later). But the fastest way to do it for a … Read more

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