Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not just browsing; they are looking for the final piece of information to make a buying decision. Often, buyer intent keywords include words related to buying, … Read more
Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negative keywords and more. Version 2.6 was released in March 2024 and version 2.5 was released in November … Read more
What Are Irrelevant Keywords? Irrelevant keywords are search engine queries that it doesn’t make sense for your website or webpage to appear for. Because they don’t align with your business goals or the content’s purpose. You can rank for irrelevant keywords unintentionally. For example, fashion brand Coach’s contact page ranks for “email coaching”: Or you … Read more
A big challenge you’ll face as a website owner is finding new keywords beyond the ones you’re ranking for currently. Ranking for new keywords can boost traffic and get more eyes on your content, products, or services. But how do you find new keywords? Below, we share 11 strategies to help you find new keywords … Read more
What Are SEO Keywords? SEO keywords are words or phrases you want to optimize your website around to rank higher in search results. Search engines (like Google) use complex algorithms to determine rankings. But keywords are a core part of that process. Using these terms on your website indicates to search engines what your pages … Read more
Have you ever had a site that ranks for unrelated keywords, queries you do not want to rank for? John Mueller from Google said if you do, maybe you should make your title and content clearer if they are too amibiguious. He said you an either ignore the fact that it ranks for those queries … Read more
Have you ever wondered why some websites effortlessly attract the perfect audience while others struggle to gain traction? The secret lies in effective keyword research, explicitly targeting niche keywords. Niche keyword research is the process of identifying specific, less competitive keywords that are highly relevant to a particular segment of your audience. This targeted approach … Read more
Targeting all the keywords you could potentially rank for probably isn’t feasible. Or a smart use of your resources. Instead, you should compare keywords to identify those with the most potential for your SEO and paid search strategies. In this guide, we’ll show you how to compare keywords using search volume, keyword difficulty, and other … Read more
In a recent exchange, Google’s Search Liaison addressed concerns about using branded keywords in articles. The discussion, which unfolded over several tweets, centered on the impact of mentioning specific brand names in product reviews and other content. Jake Boly, a content creator, initially asked why his articles featuring unique content consistently ranked on pages 3-4 … Read more
Defining Brand vs. Non-Brand Keywords Branded keywords are search terms that include your brand name. Or some variation of it. Non-branded keywords are general search terms that don’t mention your brand. For example: Branded: “iPhone,” “Semrush SEO tools,” and “Microsoft Office 365” Non-branded: “smartphone,” “SEO software,” and “productivity suite” Those who use branded keywords are … Read more
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