A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts (if any) it would cause in advertiser management styles and what risks come with this update. The big picture. Google’s plans … Read more
Understanding what keywords your competitors are targeting is essential for creating an effective SEO strategy. Analyzing your competitor keywords helps you optimize your content strategically. Competitor keyword analysis involves identifying who your competitors are, uncovering the keywords they rank for, and assessing the relevance and performance of these keywords. This information can then be used … Read more
Blog / Keywords & Content / The Ultimate Seed Keywords Handbook: How to Find and Use Them Disclaimer: This article was initially drafted using AI. However, some parts of the text were written from scratch and the content has undergone thorough revisions, editing, and fact-checking by human editors and subject matter experts to ensure accuracy. … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’ SEO success might be as simple as targeting the appropriate keywords. Since these keywords are successful for your competitors, there’s a good chance they could … Read more
What Are Ad Groups in Google Ads? Google Ads and other pay-per-click (PPC) platforms allow you to create multiple ads with similar targeting. These are called ad groups, and they revolve around a specific set of keywords, or search terms. Below you can see two examples of ad groups: one focused on handheld gaming devices … Read more
What Are Seed Keywords? A seed keyword is a keyword without any modifiers, also known as a short-tail keyword. It’s typically made up of one or two words and has a high monthly search volume. And lots of competition. Think of seed keywords as the pillars of a website optimization strategy. They cover your site’s … Read more
Keyword research is the fundamental pillar of a successful marketing campaign. It acts as a bridge, connecting your content with the search intent of your target audience. In this article, we will cover the power of keywords and share some tips on researching and using them effectively. First, let’s understand what keywords are. What are … Read more
In this guide, I’ll cover in detail how to make the best use of keywords in three steps: Finding good keywords: keywords that are rankable and bring value to your site. Using keywords in content and meta tags: how to use the target keyword to structure and write content that will satisfy readers and send relevance signals … Read more
Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 months will be paused. This is similar to Google Ads automatically pausing inactive ad groups but this is at the keyword level, not ad … Read more
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months. Why we care. Navah Hopkins explained it well on … Read more
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