Keyword tracking involves monitoring and measuring the performance of specific keywords or phrases. It helps you understand how well your website ranks for those keywords, how often the keywords are searched on average, and more. If you’re not tracking keywords, you’re missing an opportunity to measure whether your website has online visibility for topics that … Read more
What Are Google Ads Keywords? Google Ads keywords are words or phrases used to match your ads with the terms your potential customers are searching for. Choosing relevant keywords can help you reach the right users when they’re searching for businesses like yours. Let’s say you own a hair salon. And want to attract more … Read more
Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you … Read more
Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective placements can occur. This article dives into negative keywords, exploring six implementation strategies, hands-off vs. assertive approaches and platform-specific variations. What are negative keywords and why do … Read more
Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target on the same page. Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It … Read more
What Are Keywords? In search engine marketing, keywords are terms you try to appear for in search engines like Google. So you can attract valuable traffic to your website or physical location. This keyword definition covers two categories: SEO keywords: Keywords you target through search engine optimization (SEO). This means you try to appear in … Read more
In this guide, you’ll learn how to enhance your search engine optimization (SEO) or pay-per-click (PPC) strategy with competitor keyword research. And ultimately get more high-quality traffic from search engines. What Are Competitor Keywords? Competitor keywords are search terms that rival websites rank for in search engines like Google. Either in the organic (unpaid) or … Read more
What Is Keyword Overview? Keyword Overview is a tool from Semrush that lets you analyze keywords related to your business. For any keyword you enter, it shows information like how often the keyword gets searched, its competition level, related queries, and more. This data can help you understand the value of that keyword and determine … Read more
Today, we’re going to talk about a topic that doesn’t get a lot of ****: the idea of low to no-volume keywords. What are they, should you use them, why or why not? As I was perusing a Twitter thread recently (I know, but I don’t want to call it “X”), I marveled at how … Read more
Which lemonade stand do you think will do more business: one isolated in a ***, suburban neighborhood – or one lined up among dozens of others on a beach filled with tourists? The isolated lemonade stand will obviously see more customers since it has virtually no competition. If you’re only targeting keywords with high search … Read more
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