This week’s Ask An SEO question comes from Stephen, who writes: “How does a service provider know what people are searching for and how does one convert blog content to income when there’s no book or product being sold yet?” Great question. There is a big difference between traditional e-commerce SEO and service provider SEO … Read more
What Are Question Keywords? Question keywords are search queries that are phrased in question form. They often start with “how,” “what,” or “where.” For example, question keywords related to “SEO” are “what is SEO” and “how to do SEO.” Use the Keyword Magic Tool (as shown above) to find question keywords that are relevant to your brand. … Read more
You can use Regex (short for “Regular Expression”) and Google Search Console to find untapped keywords for free. 1. Open Google Search Console > go to “Performance” > click on “Search Results”: 2. Click on “New” > select “Query…” 3. Click the dropdown > select Custom (regex): 4. Copy the regex below for keywords with … Read more
High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. … Read more
Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are correct. Finding the right keywords requires planning. The key is to put some thought … Read more
Have you been struggling to gain traction on the SERPs in your niche? It seems like no matter what you do, you can’t improve your rankings for your most important keywords. While you were able to outpace websites of a similar size and stature, the big boys have you shaking in your boots. These are … Read more
To choose the best keywords for your SEO strategy, you should know how Google search works. One key part is to understand the difference between primary keywords and secondary keywords. SEO keywords no longer work the same way they did in earlier years. Instead of simply choosing a list of keywords and creating a page … Read more
A big challenge you might face as a website owner is finding new keywords beyond the ones you’re ranking for currently. How do you find them? And why does this task matter in the first place? Below, we share 10 strategies to help you find new keywords. And explain how this task benefits your rankings … Read more
There are many misconceptions about LSI keywords in SEO. This guide will help you separate fact from fiction. So you can optimize your content more effectively. And earn higher Google rankings. What Are LSI Keywords in SEO? LSI (latent semantic indexing) keywords are words or phrases that are conceptually related to a target keyword. So … Read more
This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Utilizing the … Read more
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