What Is Keyword Intent? Keyword intent, also known as search intent, is what searchers want to achieve after they conduct a specific search. For example, when someone searches “buy orchid seeds,” the intent behind that search is probably to make a purchase. But someone searching just “orchid seeds” might not want to make a purchase. … Read more
The keyword mapping would be use the keywords towards the page(s) of the website. It is important for SEO because it allows search engines to interpret the content on your pages’ intent. And aligning the keywords with the right page makes it easier for the site to rank high on the search results. Benefits of … Read more
Google Ads Strategy for keyword targeting is super important for driving quality traffic to your website, generating leads, and achieving a high return on investment (ROI) for your advertising campaigns. In this comprehensive guide, we will share how keywords work in ad campaigns, the types of keywords, negative keyword lists, and keyword bidding strategies that … Read more
You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like the digital equivalent of a ghost town – tumbleweeds included. Visitors are as rare as unicorns, and those who do … Read more
![How Plural Keywords Impact Search Intent For Ecommerce [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2023/08/search-intent-for-e-commerce-64e48e39a25f3-sej.png "How Plural Keywords Impact Search Intent For Ecommerce [Data Study]")
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I rank for both versions of the keywords on the same page, or do I need a new one? Having worked in SEO for over a … Read more
When it comes to SEO, there are two main types of keywords: shorttail keywords and longtail keywords. Short-tail keywords are one to two words long and are typically very competitive. Longtail keywords are three words or longer and are less competitive. In this blog post, we will discuss the benefits of using longtail keywords, how … Read more
In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the … Read more
Meta keywords are specific meta tags located in the HTML head section of a webpage containing a list of keywords that represent the content of the page for search engines. However, they are now largely disregarded by most major search engines due to misuse. The meta tag is placed in the <head> section of your … Read more
Blog / SEO Strategy / How to choose the right keywords for SEO success Words are more than just strings of letters. They’re the keys to unlocking the vast potential of the online market space. Choosing the right keywords for SEO is a lot like selecting the right keys to open doors. But with keywords, … Read more
If you’re looking for a reason to continue optimizing your website for search engines, this is it. BrightEdge recently shared a survey showing that 85% of titles in the top 5 positions in Google results contain keywords. While this should not come as a surprise, it’s a good reminder to keep search engine optimization (SEO) … Read more
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