Microsoft seems to be testing a new design for its local knowledge panel or local listing for a specific brand. This new design has a more card-like interface, showing company photos and information, reviews from third party sites, a map, and other details. This was spotted by Khushal Bherwani who posted some screenshots of this … Read more
Google now has the ability to expand sections of knowledge panels on the desktop search interface. So when you search for Elon Musk and want to see his children, Google needs to have a down arrow to show more that expands on desktop to show more. This was spotted by Khushal Bherwani who shared some … Read more
Google is testing its mobile design for knowledge panels on desktop. You can see the card formatted design for these knowledge panels on the desktop interface. We see them on mobile for many years. We’ve also seen Google these card and interactive formats years ago and recently for local knowledge panels. We’ve also seen mini … Read more
Google seems to be testing showing videos, videos from YouTube, in the image carousels within the knowledge panels. Generally, Google will only show images in this carousel but now Google is showing playable videos from YouTube. I tried to replicate this, but I cannot – this was spotted by Gagan Ghotra who posted videos and … Read more
Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework. I came across this 2017 Google document on Twiddlers upon reading Mario Fischer’s excellent breakdown of what we can learn about how ranking works based … Read more
Microsoft recently added an animation or highlight effect on its featured answers or knowledge panels at the top of its Bing Search results. When you hover your mouse over the table of content on the left side, the section it corresponds to in the answer, will expand. Here is a GIF of this in action: … Read more
In today’s digital landscape, marketers face the ongoing challenge of creating consistent, high-value content that meets consumers’ constantly evolving needs. The rise of AI in search has heightened concerns about the accuracy and trustworthiness of content, with instances of AI-generated content being misinterpreted. As a result, users and search engines are increasingly focused on accessing … Read more
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Our Head of SEO, Leigh McKenzie, also reached out to the … Read more
Google can show the connections a person or entity have in its knowledge panel and break down those connections by category. In the example below, for Elon Musk, Google is showing the family connections, the work with connections and the people also search for connections. This reminds me a little bit like the see the … Read more
Google Search is testing miniature, or smaller, knowledge panel cards in the Google Search results. Instead of showing the massive knowledge panel at the top, Google shows this smaller card at the top right of the search results, which leaves the main search results higher at the top left of the page. Khushal Bherwani shared … Read more
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