Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. Google search interest in the topic of CTR far exceeds that of conversion rate (CVR), … Read more
KPI reports are increasingly vital as businesses strive to achieve their objectives and stay competitive. In this article, we’ll explore what KPI reports are and why they’re so important. We’ll also share steps for creating them. We’ll then detail different types of reports you can use to make informed decisions that drive success. Let’s start … Read more
October 26, 2015 | Posted by Rank Ranger We’re excited to announce the public beta launch of Rank Ranger Social Analytics! But first we want to thank the beta test companies ranging from 1-person in-house SEO to large enterprise marketing agency teams around the world who helped us test and improve and test … Read more
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