How to Measure Brand Awareness—With Helpful KPIs

How to Measure Brand Awareness—With Helpful KPIs

Looking to measure brand awareness but feeling intimidated?  Measuring brand awareness is not only possible, but will help you better understand your market presence, visibility, reputation, and growth. But how do you measure awareness?  Brand awareness is how familiar people/an audience are with a brand. The challenge is that awareness is a broad concept and … Read more

Google Ranking Factors and Marketing KPIs | Rank Ranger

Google Ranking Factors and Marketing KPIs | Rank Ranger

August 24, 2015   |   Posted by Michael Lerner Websites exist as marketing tools, repositories for knowledge, and product commerce. There are many ways to optimize your rankings in Google, mainly through creating great content, thus a great user experience, following Google development guidelines and creating a long term market awareness bringing people to … Read more

Measuring Your Content Marketing ROI: KPIs to Watch For

Measuring Your Content Marketing ROI: KPIs to Watch For

Estimated reading time: 9 minutes Measuring your content marketing ROI is essential. It helps you understand what works and what doesn’t and allows you to adjust your strategy. But, the ROI of content marketing isn’t always about making an immediate sale. It’s also about building a relationship with your audience. It’s about developing brand awareness … Read more

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