The Tabloid Technique: How to Easily Land Local Links With Digital PR

The Tabloid Technique: How to Easily Land Local Links With Digital PR

Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover it: Even if your data point is quite unimpressive, like … Read more

Video: Google Shopping Goes AI, Bing Webmaster Tools Updates & Semrush Acquires SMX & Search Engine Land

Video: Google Shopping Goes AI, Bing Webmaster Tools Updates & Semrush Acquires SMX & Search Engine Land

For the original iTunes version, click here. Yep, another week, more Google search ranking volatility to report on. Google released new shopping features including a new home page, a new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking. Bing Webmaster Tools added more data, new … Read more

Semrush Acquires Search Engine Land, SMX & Third Door Media

Semrush Acquires Search Engine Land, SMX & Third Door Media

Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions … Read more

Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy

Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long … Read more

Ad format preferences land in Google Demand Gen campaigns

Ad format preferences land in Google Demand Gen campaigns

New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta. Why we care. Assigning video assets to specific formats (e.g. in-stream, in-feed or Shorts) gives marketers more control over the amplification of … Read more

Top 10 PPC expert columns of 2023 on Search Engine Land

Top 10 PPC expert columns of 2023 on Search Engine Land

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. What follows are links to the 10 most-read, must-read Search Engine … Read more

Top 10 SEO expert columns of 2023 on Search Engine Land

Top 10 SEO expert columns of 2023 on Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that … Read more

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