June 4, 2015 | Posted by Michael Lerner Often Google Search Results will include links and descriptions that are not for the target page you intended your audience to reach as the result of a search. That landing page may not be optimized for conversion and therefore can lead to higher bounce rates … Read more
November 18, 2015 | Posted by Michael Lerner The most important job in SEO and Search marketing is driving traffic to a website and converting those clicks. Often, the most popular page of a domain will be it’s home page. However, when it comes to quality traffic, people are drawn to specific keywords … Read more
June 27, 2017 | Posted by Rank Ranger How you guide users to the ultimate goal, conversion, greatly depends on your ability to adequately present them with the right landing page at the right time. For deep sites, with deep content, this process is that much trickier. Such sites, or any site with … Read more
Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to … Read more
Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover … Read more
What Is a Landing Page? A landing page is a webpage designed to persuade users to take one specific action. For example, having users sign up for a newsletter, purchase a product, or RSVP for an event. Users typically arrive at landing pages via a pay-per-click advertising campaign. But they may also find your landing … Read more
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change … Read more
August 20, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! Summary of Episode 40: The In Search … Read more
If you’ve had an online business for long, chances are you’ve heard of landing pages. You might picture a page with smiling testimonials and big letters. Multiple dollar amounts are crossed off, showing you how good a deal you have if you BUY NOW. There’s a lot more to high-converting landing pages, however. In this … Read more
Landing pages exist to drive leads and conversions. But what if your landing pages could do that and drive meaningful organic traffic? Effective landing page optimization attracts organic traffic and the right potential customers. In this guide, we’ll explore best practices for creating SEO-friendly landing pages that rank. What Is an SEO Landing Page? An … Read more
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