![Optimizing For Google’s New Landscape And The Future Of Search [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2024/10/featured-79.jpg "Optimizing For Google’s New Landscape And The Future Of Search [Webinar]")
AI is rapidly changing how search engines like Google rank websites. To stay competitive, it’s essential to know which ranking signals matter most and how to optimize for them. Join us for our upcoming webinar on October 16th, “Optimizing For Google’s New Landscape And The Future Of Search.” We’ll explore how these changes are impacting … Read more
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than … Read more
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more … Read more
As of July 2024, ChatGPT had approximately 2.9 billion monthly visits, compared to Google’s 130.1 billion, Facebook’s 13.2 Billion, X’s 4.1 billion, and Amazon’s 3.2 billion. While ChatGPT’s monthly visits might seem like peanuts in comparison, it has built a strong user base in months and will likely continue to dominate as AI search gains … Read more
Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is ******* big on AI to drive innovation across its ad platforms, from Search to YouTube, while also addressing growing privacy concerns. Why we care. Google is leveraging AI to transform … Read more
SEO strategies that work for Google may not always translate directly to success on Baidu, China’s dominant search engine. As businesses increasingly look to tap into the massive Chinese market, understanding the nuances of Baidu SEO becomes essential. This article examines the key similarities and differences between Baidu and Google SEO practices in 2024, providing … Read more
The digital landscape is a battlefield for brands, all vying for a piece of your valuable attention. In this competitive environment, a strong brand identity is no longer a luxury, it’s a necessity. This guide explores 10 key trends to consider when crafting a winning branded social media content strategy for 2024. 1. AI-Powered Content … Read more
It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers. At the same time, it never stands still; the landscape of social media marketing now compared to those 15 years ago is almost … Read more
In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later moved to in-house SEO for a large company. Since then, I’ve held various in-house SEO roles at esteemed organizations, including Classmates.com, Concur, Smartsheet, ADP (usedcars.com), … Read more
Software is at the core of the modern business model, making quality and performance top priorities to stay competitive. Organizations rely on continuous automation and testing (CAT) services to build business applications faster, with higher quality, and at scale to meet increasing market demands. Organizations looking to modernize testing capabilities with new technologies or fill … Read more
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