Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping queries is stabilizing, with AIO rankings increasingly matching sites typically ranked in organic search. Arguably the most important change is … Read more
At Digital Freak in Melbourne, we **** to stay ahead of the game, especially when it comes to finding new ways to help small businesses make the most of their advertising dollars. And the latest exciting news from Google Ads has us buzzing! Google’s Display & Video 360 (DV360) just added Netflix advertising inventory to … Read more
Blog / SEO Industry News / SearchGPT Research: How the New Search Engine Compares to Google Interface and features: In this aspect, SearchGPT isn’t quite a rival to Google yet, as its functionality is fairly simple. However, it does have some useful features, like summarizing information and conversational AI, which are the main benefits of … Read more
How do you know if your website is doing as well as your competitors in search results? Join us on August 14 for a webinar that will reveal the latest organic search traffic benchmarks, trends, and insights for 2024. This session, brought to you by Conductor, is designed to help you fine-tune your SEO and … Read more
Google Search may be replacing the heading for “X (Twitter)” posts with “Latest Posts from.” This would be a step to removing more X branding from the Google Search results page. This was spotted by both Gagan Ghotra on X and SERPAlerts on X. He is a screenshot from Brodie Clark: With the X posts: … Read more
Google is testing showing a “latest deals” section in the search results that says “Deals added in the past 24 hours.” So Google Search is pulling in fresh new deals that it found within the last day or so for this new search feature. This was spotted by Khushal Bherwani who posted a screenshot of … Read more
Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. This specific UI change, which is currently in beta for Manager Accounts, … Read more
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers. … Read more
In today’s post, I’m going to show you the 11 latest digital marketing hacks to use in 2023 and beyond to stay ahead of the competition and build your strong identity. So let’s start. Digital marketing is an ever-evolving field, and marketers have to stay on top of their game to succeed. With new trends … Read more
This blog post was co-authored by: Carl Aridas In a recent blog post, Perficient’s Financial Services Risk and Regulatory Center of Excellence (CoE) highlighted the Federal Deposit Insurance Corporation (FDIC) plan to implement a “Robin Hood-like” deposit insurance premium on the nation’s largest banks to recapitalize the agency’s Deposit Insurance Fund. Since that blog was … Read more
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