Google has updated Maps to include product-specific search capabilities, just in time for the holiday shopping season. This feature allows consumers to search for specific items and find nearby stores with available inventory. Key Features The update lets you search for products directly within Google Maps and find real-time inventory availability at nearby stores. Shoppers … Read more
Google announced a number of new Google Shopping features including the new home page, the new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking. Some of these we already spotted, like the Google Shopping researched with AI and the new shopping interface that covers most of … Read more
Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. U.S. first. This is the first rolling out for U.S.-based merchants. Google wrote, “Video generation in … Read more
Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot. Microsoft sent a low resolution screenshot of how the ads in the Copilot results will appear. Ads in Copilot will be featured in a new, streamlined experience below Copilot’s organic response, with a higher focus on the … Read more
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community. Why we care. Small businesses often lack the time and resources to craft platform-specific ad content. These AI-powered … Read more
Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care. Time and cost are big challenges when it comes to creating good quality video content for … Read more
Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Confidential computing uses Trusted Execution Environments (TEEs) to protect data during processing, ensuring no one — not even Google — can access the information. Why we care. As … Read more
Google quietly added a new bot to their crawler documentation that crawls on behalf of commercial clients of their Vertex AI product. It appears that the new crawler may only crawl sites controlled by the site owners, but the documentation isn’t entirely clear on that point. Vertex AI Agents Google-CloudVertexBot, the new crawler, ingests website … Read more
Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions … Read more
Perplexity, the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move signals a shift in how AI companies are approaching content partnerships, potentially setting a new standard for compensating publishers whose work is used to train and power AI systems. Details: … Read more
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