Pinterest launches AI ad tools

Pinterest launches AI ad tools

Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. The big picture. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and automating campaign optimization. What’s new. Pinterest is launching an “Ad Labs” innovation program to test prototypes like: … Read more

Google launches Accelerate with Google resource hub for advertisers

Google launches Accelerate with Google resource hub for advertisers

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max. … Read more

Google Ads launches Brand Recommendations powered by AI

Google Ads launches Brand Recommendations powered by AI

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. They complement the existing performance recommendations for cost-per-action campaigns, giving advertisers a “full funnel” of … Read more

Brave launches Search Ads

Brave launches Search Ads

Brave Search now offers Search Ads on a managed service basis. Brave Search Ads. Here’s what Brave announced: Ads are sold on a cost-per-click basis. Rates are negotiated on a fixed basis before paid campaigns launch. Eligible brands can get up to 14 days of complimentary advertising. What Brave Search Ads look like. Here’s a … Read more

Meta launches AI-powered ad creativity tools

Meta launches AI-powered ad creativity tools

Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Why we care. Automating the ad-creation process frees up time for advertisers … Read more

Google AdSense launches new Ad Intents format for Auto ads

Google AdSense launches new Ad Intents format for Auto ads

Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats).  What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google.  … Read more

Chase launches first bank-led media network

Chase launches first bank-led media network

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3. Why … Read more

TikTok launches enhanced ad placement controls

TikTok launches enhanced ad placement controls

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Why we care. Ads appearing alongside … Read more

LinkedIn launches new ad solutions for reaching engaged B2B marketers

LinkedIn launches new ad solutions for reaching engaged B2B marketers

LinkedIn is launching two new ad products designed for targeting high-value B2B marketers both on and off its platform: Additionally, LinkedIn is launching a new managed service in Campaign Manager called LinkedIn Premiere, in collaboration with NBCUniversal to enhance targeting. CTV ads. This new ad ad solution is designed to help advertisers showcase content to LinkedIn … Read more

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