TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and engagement. Why we care. TikTok’s Trends Digest series offers an easy and cost-effective way to … Read more
Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. … Read more
Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters. 93% of consumers say video is helpful when making an online purchase, according to video creator … Read more
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more
Google is releasing a new educational video series on its Search Central YouTube channel. The videos feature Google engineer Gary Illyes, who provides an inside look at how Google Search works. The goal of the series is to explain the complexities of the search engine in an understandable way. The first episode serves as an … Read more
Google Search Console has quietly launched some relatively small user interface changes. It seems like the filters and sorting boxes are now curved and more modern. The buttons look more modern and are a different color and the font sizes are larger. Here is a screenshot of the new look for those filters overlay boxes: … Read more
Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” How it works. The new feature works like anomaly detection, helping identify changes in data. But, there’s a key difference: while anomaly detection spots sudden spikes or drops, trend change detection focuses on slower … Read more
Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance. Although they are not … Read more
LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential … Read more
Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language ****** to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will … Read more
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