LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. Why we care. It’s now easier to track and attribute website … Read more
Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. The additional support and guidance for navigating GA4 will prove particularly valuable for those … Read more
Google may have officially rolled out and launched the clippable feature for product snippets. We saw variations of this in the product results before and I thought it went live earlier but maybe now it is officially live? Brodie Clark, with much confidence, said on X that now the feature is live in the US. … Read more
LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement. How … Read more
Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot, the new name for the new Bing Chat experience, now has a paid version that costs $20 per month per user. This brings “a new premium subscription for individuals that provides a higher tier of service for AI … Read more
Brave Search has announced the integration of a new feature, CodeLLM, enhancing search results for programming-related queries. CodeLLM combines Brave’s search capabilities with the power of large language ****** (LLMs) to provide relevant code snippets, detailed explanations, and citations for programmers’ search queries. A New Resource For Coding Assistance CodeLLM is designed to assist programmers … Read more
TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners – this assesses the effectiveness of ads on brand metrics, sales, physical store visits, and viewership for shows or media. Given … Read more
After a few years of testing, it seems Google has launched the new more graphical and animated weather results in the mobile search results. Google now shows an animated graphic behind the weather details when you search for weather reports in Google Search on mobile. Lily Ray posted about it on X moments ago and … Read more
YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. Why we care. This promotion is designed to give viewers a taste of … Read more
On December 06, 2023, Google finally announced Gemini, the “most capable and general model we’ve ever built.“ The model is split into different sizes, making it flexible enough for any type of task and developer: Gemini Ultra: The largest, most advanced model designed for highly complex tasks. Gemini Pro: Google’s best model for scaling in a broad range of tasks. … Read more
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