Microsoft Advertising launches new tool for enhanced ad revenue analytics

Microsoft Advertising launches new tool for enhanced ad revenue analytics

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights provides performance intelligence and capabilities, such as: Graphs and comparison charts that tell the full story of ad revenue performance. Filters … Read more

TikTok launches new tool to help creators improve engagement

TikTok launches new tool to help creators improve engagement

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant and relatable. Creative Cards are data-backed prompts offering creators tips on how to make posts that resonate more effectively with their audience. These cards are divided into five categories: Community Edutainment Creator tools Trends Storytelling Why we … Read more

TikTok launches new tool to provide more insight into how ads drive conversions

TikTok launches new tool to provide more insight into how ads drive conversions

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but … Read more

Google launches new personal search experience with follow button and personalized ranking

Google launches new personal search experience with follow button and personalized ranking

Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more. Follow button in … Read more

Google Launches “Notes” To Add User Comments In Search Results

Google Launches “Notes” To Add User Comments In Search Results

Google announced the launch of a new experiment called Notes that will allow users to view and share tips alongside search results, per an announcement released Tuesday morning. Notes is being released through Google’s Search Labs, which offers early previews of experimental features so users can test new capabilities not yet available widely. Google has … Read more

Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved … Read more

Future’s TechRadar Launches Redesign, With a Heavy Focus on Product Reviews

Future’s TechRadar Launches Redesign, With a Heavy Focus on Product Reviews

Future today announced the redesign of TechRadar, one of the web’s biggest authority sites covering technology news and product reviews. Future (trading publicy as $FUTR) are currently the biggest digital goliath we track in terms of how many brands they operate, with their 86 sites pulling in more than 100M clicks from Google each month. … Read more

Google Launches New Search Tools To Help With Math & Science

Google Launches New Search Tools To Help With Math & Science

Google is rolling out new capabilities to Search and Lens that will assist in solving complex math and science problems. These new tools provide step-by-step explanations, solutions, and interactive 3D ****** to aid visual learning for STEM (science, technology, engineering, and math) subjects. The announcement highlights new AI advancements powering the upgraded math, science, and … Read more

Amazon Ads launches AI image generation

Amazon Ads launches AI image generation

Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care. Amazon said its tool could lead to better ad performance. Products shown within a “lifestyle scene” can get 40% higher click-through … Read more

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