Amazon is rolling out new features to improve its search capabilities on mobile. In a bid to rival search engines like Google and Pinterest, the retail giant is launching new search and discovery tools, including: Multimodal search (the ability to search using both text and images) Expanded AR features Find-on-Amazon (a new tool that identifies … Read more
Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What … Read more
If you’re seeing any shift in your rankings, that’s because Google is rolling out another Core Update. Announced last August 23, 2023, by Google Search Central’s X account, the August 2023 Core Update is a routine algorithm tweak by Google to ensure it’s bringing users the most relevant and helpful results. So far this year, Google … Read more
Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution ******. Ultimately, this could lead to maximizing … Read more
Google announced the launch of the August 2023 core update. The company stated that it will update its ranking release history page once the update’s rollout is complete. Google regularly makes these significant updates, known as “core updates,” to improve its search algorithms and ensure users see the most helpful and reliable results. While Google … Read more
The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback. Here’s a screenshot of the new tool in … Read more
Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. … Read more
Moz, a pioneering figure in search and digital marketing solutions, introduced Brand Authority™, a new metric designed to gauge online brand strength, at MozCon. This analytical tool empowers companies to evaluate their competitive environment with a unique brand comparison visualization feature. Recognizing an industry shift and an unmet need to quantify brand salience, Moz’s search … Read more
Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three ******, AudioGen, EnCodec and MusicGen to produce high-quality, realistic sound effects, compression and generation, in addition to music. All music used to train MusicGen is owned by Meta and … Read more
YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. In addition, the social platform is trialling … Read more
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