With such fierce competition out there and shorter attention spans than ever before, small businesses need to be more strategic than ever when it comes to managing customer relationships and growing their client base. That’s where a Customer Relationship Management (CRM) system comes in. A CRM isn’t just a fancy tool for tracking contacts; it’s … Read more
Nick Fox is now the new head of Google Search, replacing Prabhakar Raghavan who is moving into Chief Technologist role at Google. Nick Fox has been with Google since July 2003 and is someone we have quoted here for 20 years on this site. Prabhakar Raghavan became the head of Google Search in 2020. Before … Read more
Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your desired average cost per lead, and Local Services Ads automatically adjusts bids to aim for that target. This was spotted by Anthony Higman … Read more
Your consumers have an almost limitless amount of information at their fingertips. Whether through podcasts, videos, blog posts, or social media, they have a multitude of sources driving them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads! In this guide from … Read more
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts. TL;DR We ran 54 experiments over two years covering a range of … Read more
Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad … Read more
A few weeks ago, Google announced it is doing away with how it does credits and disputes for Local Service Ads and is switching to an automated system. It seems like that system is now live, up and running. As I reported then, Google is rolling out Automated Local Services Ads lead credits next month, … Read more
Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields. … Read more
Google announced it is rolling out Automated Local Services Ads lead credits next month, which should “credit the same or more leads on average,” than the old system. This will replace the manual lead credit methods, and use machine learning to process these credits going forward. But this also means you cannot manually request a … Read more
Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time for advertisers and ensure more equitable distribution of ad credits, particularly benefiting those with limited resources. This will potentially affect advertisers’ budgets, lead … Read more
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