As a reminder, Google has reiterated that when Google receives a search spam report, it does not take direct action against the violation or violating site. Instead, Google uses that feedback to its spam detection systems that hopefully will take action algorithmically in the future against the violation. Danny Sullivan, the Google Search Liaison, reiterated … Read more
One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. Additionally, major ad networks often favor ecommerce brands because … Read more
“Buying” customers can work. Just not all that well over the long haul, it turns out. Direct-response, digital ads (like paid search) are among the best converting channels anywhere. Like, ever. In the history of time. No joke. Google it. It’s the #1 best way to spend money today to generate revenue tomorrow. (Or even … Read more
B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some of the pervasive flaws I’ve seen in inheriting B2B lead gen accounts over the years are about to produce even shakier results. … Read more
Lead generation is all about reaching your ideal clients and driving their interest in your agency. And it’s essential to maintaining a client base and growing your revenue. This article will cover 12 tips for improving your marketing agency’s lead generation efforts. And suggest tools you can use to maximize your results. 1. Showcase Your … Read more
Many businesses turn to LinkedIn—the world’s largest professional network—to tap into the right audiences to grow their operation. In this guide, we’ll explain the reasons why you should use LinkedIn for lead generation. We’ll also provide tips for connecting and engaging with your ideal audience on the platform. Finally, we’ll show you how to monitor … Read more
B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects with interactive content. Developing compelling video assets for Performance Max and beyond. Using AI-driven automation. … Read more
In a significant update from Google’s Search Relations team, the longstanding myths surrounding the concept of a “crawl budget” have been addressed, offering clarity to SEO professionals and website owners alike. This revelation emphasizes the importance of content quality over quantity, reshaping strategies for improving website visibility in Google’s search results. Clarifying the crawl budget … Read more
A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get there. So how can you do it, too? In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. 1. Mentor junior … Read more
I’ve been having a lot of convos at Seer over the past year that all start with the same question: Why isn’t Google winning at AI? They have the data, the money, the talent, AND they invented many of the critical breakthroughs that got us where we are today. Yet, they aren’t winning in AI. Why?
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