Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they … Read more
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), **** are there’s an increasing chunk of ad spend being directed there. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to … Read more
SEO is a vast and complex practice, part art and part science. Managing an SEO team usually means that you’re taking on the world with some talented people. So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction? And, critically, how can you keep your team … Read more
Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Smart marketers are using offline conversion tracking to … Read more
Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Ecommerce advertisers adopt the simple formula of “invest X, get Y in revenue.” Lead gen advertisers can do the same – only if they evolve their mindset and their Google Ads strategy to effectively drive better quality, higher value leads. … Read more
A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a … Read more
Want to captivate your audience while scoring invaluable insights from them? Let me introduce you to lead generation quizzes. This article shows you how to create a lead generation quiz with Woorise. Dive into the Woorise ecosystem, and you’ll discover a treasure trove of tailored quizzes designed for engagement and deep audience understanding. The beauty? … Read more
Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars. Additionally, improving lead quality allows salespeople to focus on more promising opportunities, streamline their sales process, and cultivate a loyal … Read more
When you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t mean you can’t use Meta Ads for lead generation. From B2B tech companies to professional and local services, there’s no reason … Read more
“ChatGPT can pass the bar.” “GPT gets an A+ on all exams.” “GPT gets through MIT entrance exam with flying colors.” How many of you have recently read articles claiming something like the above? I know I have seen a ton of these. It seems like every day, there’s a new thread claiming that GPT … Read more
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