In the SEO universe, everyone is talking about two things in 2024 – how AI tools are a threat to traditional search and what the Google algorithm leak reveals about optimizing for rankings. There’s a lot of fear around the future of search.
PageRank is one of the oldest Google algorithms. It was developed in 1996 as a part of a college research project, but it remains important today. And it plays a key role in SEO. In this article, you’ll learn how PageRank works and how you can use that knowledge to improve your SEO results. But … Read more
Read it again: there was no leak. The information was shared with industry veterans. It certainly is a treasure map for SEOs. Solving this puzzle will require our collective insight, critical thinking and analysis – if that’s even possible. Why the pessimism? It’s like when a chef tells you the ingredients to the delicious dish … Read more
In the SEO universe, everyone is talking about two things in 2024 – how AI tools are a threat to traditional search and what the Google algorithm leak reveals about optimizing for rankings. There’s a lot of fear around the future of search.
Reading Time: 7 minutes On March 27th, 2024, Google accidentally uploaded code to GitHub that would become one of its most significant leaks. Based on the commit history, the code stayed on GitHub until 7th May 2024. The more-than-month delay gave EA Eagle Digital founder and SEO practitioner Erfan Azimi enough time to make it … Read more
Disclaimer: It’s important to keep an open mind about the data. Don’t take anything from this leak as actionable SEO advice without testing and research. The recent leak of Google Search’s internal engineering documentation provided new findings. Let’s discuss which of them matters. What Was Leaked? Internal documentation of the Google Content Warehouse API has … Read more
Google’s recent leak highlighted engagement as part of the ranking system, alluding to the importance of influencing audience behavior to drive SEO-specific metrics, like ranking or organic visibility. That said, I’ve been using simple variations of these measures for a while to evaluate the impact of integrated PR and SEO campaigns. I don’t think the … Read more
For the original iTunes version, click here. Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core … Read more
In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned captains by surprise. The recent Google API leak has sent such a shockwave through the SEO quadrant, igniting intense discussions and debates within the community. … Read more
The Google Search Liaison, Danny Sullivan, gave a more specific comment to specific signals and elements mentioned in the search leak, well above and beyond what is mentioned in the original and very vague comment gave us a couple days after the Google search leak. Sullivan responded to questions on Navboost, clicks and user interactions … Read more
When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly basic (“Hey, Google uses business addresses!”) to mostly irrelevant map nerdery (“This content describes a representation of a … Read more