Over the last week, I observed many arguments against digging deep into the 2,596 pages. But the only question we should ask ourselves is, “How can I test and learn as much as possible from these documents?” SEO is an applied science where theory is not the end goal but the basis for experiments. Image … Read more
Google’s internal ranking systems have been under tight lock and key since the beginning, but that all changed earlier this month. On May 5th, Moz founder Rand Fishkin received an email from an anonymous source (now confirmed) containing thousands of documents leaked from Google Search’s Content Warehouse API. These documents spill the beans on more … Read more
You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a bot called yoshi-code-bot leaked docs related to the Content API Warehouse on Github on March 13th, 2024. It may have appeared earlier in some other repos, … Read more
Well this has been an interesting week. Rand Fishkin published a fascinating article about a set of documents that was shared with him. These documents contain the documentation for making API calls to Google’s Cloud Content Warehouse. There is speculation, for good reason, that this documentation can help us learn a significant amount about Google’s … Read more
As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs we can identify. I will be updating this post throughout the day as we find … Read more
Rand Fishkin along with Mike King may have published one of the biggest data leaks outside of the Department of Justice reveal around Google Search and its internal ranking features and signals. The document was from an anonymous source but verified by Rand Fishkin and contains a ton of details on how Google Search reportedly … Read more
As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and came to light via someone who wanted to remain anonymous sharing the data with Sparktoro founder, Rand Fishkin. I’ve … Read more
A student and researcher who leaks hidden Android features discovered a setting deep within the Android root files that enables Google Gemini directly from Google search in a way that resembles Apple iOS, raising questions about why that’s in there and if it could be connected to a general rollout of AI in search rumored … Read more
The tech world is intrigued by a recently leaked memo by one of Google’s Senior Software Engineers, Luke Sernau. In the memo, Sernau admitted that Google is fighting a losing battle in the AI space. Surprisingly, however, this admission did not pertain to their big tech rival, OpenAI. “While we’ve been squabbling, a third faction … Read more
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