Whenever you’re in an unfamiliar town, having a GPS makes navigating SO much quicker and easier. Well, XML sitemaps are the digital equivalent of GPS systems for search engine crawler bots. They provide search engines with a bird’s-eye view of your website’s structure and every URL that you want them to crawl. This greatly improves … Read more
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user scrolls down far enough they will eventually find links to human created content. This new … Read more
Google recently held an event in which they invited a small group of website owners who had been impacted strongly by the helpful content system. I’ll recap some of the great blog posts and tweet threads written about this. Then, I’d like to think upon what we can learn from what Google representatives said. The … Read more
Google is testing replacing the question and answer box for Google Business Profile listings with a title that reads, “Lear something specific.” At least I think it is the same functionality as the question and answer box. This was spotted by Gyi Tsakalakis who shared a screenshot of this on X – I’ve been trying … Read more
Our mission at Yoast is ‘SEO for everyone,’ and we believe that Shopify merchants can benefit greatly from SEO. That’s why we built an app that helps you attract more people to your online store: Yoast SEO for Shopify. This app stands out from the crowd because we built it with a team with many, … Read more
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators, … Read more
I asked my audience of over 100,000 SEO pros a simple question: How long does it take to learn SEO? 60% of SEO professionals said it takes 1-2 years to learn SEO starting from scratch. Here’s the truth: These ranges are irrelevant because it always depends on your unique scenario. For example, some people are … Read more
This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good advice?” This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. There is a … Read more
In today’s internet-driven world, having an online presence is a make-or-break necessity for businesses of all shapes and sizes. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people find products, services, and information online. Search engine optimization (SEO) is about improving your website’s … Read more
Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results and a new Google Lens ask-with-video feature. … Read more
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